Jarana is a lifestyle brand born to bring kindness and fun back to a world that seems to have forgotten the value of smiling. When did we forget to play? Does being unkind equal success? We've been conditioned to fit into a mould we didn't choose: the 9 to 5, small talk, rinse and repeat. How boring is that?

Jarana was born from the nomadic journeys of designer and photographer Enrique (Selvesportrait) across the dusty roads of Rajasthan's desert. Captivated by India's exotic fabrics, he crafted his own line of comfortable, stylish men's shirts, blending vibrant Eastern textiles with modern Western designs. Jarana bridges cultures, inspired by Enrique's frustration with uninspiring menswear and his fascination with the unique textiles discovered on his travels.

Jarana encompasses not only the products but also the people surrounding the brand. As a demand-driven label, we work closely with our manufacturers and family businesses to ensure that our garments are of the high quality we expect of ourselves and that our customers expect of us.